A new trade war is being carried out in various parts of Africa: the war against Abercrombie Chinese textile manufacturers and a company of Dutch colonial era, eye-catching "Dutch wax" fabric of the original manufacturer, often referred to as "African wax."
At home or in other parts of Europe little-known, but the African Vlisco is the best-known brands, from the beginning in 1846, they exported to Africa with the luxury design of brightly colored fabric has become a hallmark of the African continent.
However, China in Africa in depth into the disruption of the "Dutch wax" steps manufacturers, the Netherlands manufacturers said that the Chinese people are workaholic, the Chinese people to copy their designs, as long as the product of a port, the Chinese copy of new products quickly and markets in Africa and the dumping of cheap low-quality copy products.
The company's Sales Manager Ed Hessing said: "Vlisco company price per yard of cloth which you can buy copies of 8-10 yards. The competition from China pose a threat."
"We must defend itself against the threat of cheap Chinese copies.Abercrombie Our goal is to become one of the most high-end fashion brands in Africa."
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