CHIC2009 will enter from the base of the "Business type" to "high-end fashion-type", "elite business-type", "cross-fusion-type" change the mode of three-dimensional integration of a new era. CHIC organizers person in charge, said: "For CHIC2009 positioning, we are not limited to trade and commerce, but rather focus on the value. This year, we propose CHIC to achieve the transition from the pure value of the exhibition platform to create a platform for change. Business is no longer a Adidas CHIC unique features. CHIC2009 will be more focused on helping companies build brand value. which, in turn, is because of value-conscious building will CHIC success of this new platform. "to the value of service delivery, service to create value, service-sharing - This is CHIC2009 a new height. The daily life of a big city with the expansion of network and information which are constantly changing. Sight of the real and virtual mutual penetration, affect each other. To make a living, we have assimilated with others, had to use a variety of means of disguise. Every moment we are all reshaping reality. The original state of nature fragile, limited, but also for this reason that seemed priceless. Thus it is a natural germination and modern life, the natural flavor of the infinite irresolute in the design and fashion area, the theme of simplicity is gradually being replaced by the true model of the complex. Well-designed work closely not only by the industry's concerns, while also affect each other. Perfect self-expression, a unique interaction between the two co-create a strong unique Adidas atmosphere. The general principle of dual use: reality and illusion, tradition and innovation, pragmatism and Happy doctrine, color and gray theme and source of inspiration for all stressed the opposition and contrast.
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