As early as the 20th century, the early 80s, began to create their own Youngor Adidas brand, the first step of the brand from Shanghai, and opened a co-operation opened. 90's, we created our own brand --- Youngor, shirts, suits became famous in China in 1994, on our shirts as "Chinese famous brand", then we believe that the Youngor already have their own brands . But it now seems that Youngor also not in the strict sense of a corporate brand. Brand name and brand in the end What is the difference between them? This is something we should seriously consider, because no one has a ready answer. After many years of thought and exploration, I think our "brand" is only the initial stage of a brand, especially in China's famous brand, not necessarily the brand. For China, in a planned economy to a market economy, the "name brand" a certain Chinese characteristics, and relying on a lot of advertising and the relationship between inputs into and, of course, the basis of certain sales. The brand is further improved, it came mainly from the recognition in the market, and is rich in content, quality and distinct personality. To such a standard should Youngor is a "Chinese famous brand", rather than a brand enterprises in China, let alone an international brand.
From the perspective of apparel, brand, or have broken down. International brands into the designer brand clothing, industrial brands (in the production and operation is known), it is derived from commercial brands (specific to marketing, the good end), is divided into three basic categories. We can not simply use the foreign devils, and false to classify the foreign devils, but to carefully analyze and understand the meaning of each brand and type. The international arena there are Adidas many brand name designers, like Armani, Saint Laurent, Versace; a lot of the industrial brand, like Zegna, Boss (Boss), Carnahan Lane; also some commercial brands, such as Lane Crawford in Hong Kong, which range from designer brands and between industry. Youngor then what brand? I think the brand Youngor between industrial and commercial brands. Why should I say it? Designer basically twice a year by the product designers, through Paris, Milan Fashion Week to show the meaning of the brand and image, publishing trends. But also for their display of some of the major dealers and celebrities. Industrial brand is displayed twice a year, for example, men's show in Florence, which is based on the product display and order-oriented entities. Commercial brand is still a new concept, such as the United States PVH Group, has gathered a lot of brands, operating all types of brands (including designer brands, there are industrial brand) to sell brand-oriented industries.
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