But I love their declarations and the fashion G-star market-oriented philosophy. "Shore, and Peffer prefer to call this change transformation. "Now, when you see clothes," Peffer said, "Price is no longer the standard to assess its good and bad, clothing itself is the most critical in the apparel marketing practice, people can easily see the role of fashion design is designed to be reflects the brand personality and consumer lifestyles, attitudes and consumption associated with the concept. In 2004, China's garment exports reached 20 billion, by 2005 to reach 46.5 billion more, but in Beijing, Lufthansa, Dorset upscale shopping malls, In addition to fitting room logo is in Chinese, looked around everywhere with an international brand. A survey shows that: China National Garment OEM 90%,The practical faction will certainly, less than 10% of its own brand, and the life cycle of the Chinese clothing brand for only 1.5 years! almost the majority of Apparel companies are feeling the urgency of building its own brand, SEVEN, seven wolves, Ba Jin, gifted scholar, Li Long, Romon, Youngor, tigers are all anxious up at once ... .... However, the core issue of brand building - brand personality, the most common practice is to sub-categories of products characterized by a direct extension of related products, such as Qipai, Romon's brand personality is mature, wise, rigid, firm; Metersbonwe, SEMIR is a young, relaxed; Anta, Li Ning is the hard work, vitality. If you want to find unique clothing personality, unique style as the carrier may well be a shortcut to shape the brand G-star personality. For example Romon, please do clothing Pu Cun Xin, said the artist, while the genius on the context of the specific design style that allows you to make a beautiful man, discerning eye is clear which brand personality is more intuitive, more image, more to remember. from a management perspective, fashion design style and channel construction, the terminal is the content and means of promotion the relationship between the Chinese garment industry are from the department store brand period (integration time, the small depth /
,Taiwan is a clothing moving above;large width) to the convenience store during the (professional era, a great depth / small width) transition. However, in the stores for the terminal brand channel chain operations, marketing tools are: discount, buy gifts, promotional gifts, discount vouchers, collection points for materials, personnel promotion. One of the most common temptation is to price points, "end of the quarter on sale," "loss-making Big Bargain", but this practice extremely harmful, first of all a continuous cut-throat price, brand image of the sharp devaluation of customer loyalty decline; followed by discounted as antibiotics, drugs to stop the immediate effects disappear, the next only the higher doses in order to be effective; and finally, into big ones who enjoy more than the final result in "more fans not their spending" result. while the case back on a successful promotion, except for reasonable re-integration of resources in order to apparel design as the core, and G-star tap the theme is time-tested promotional one stroke, casual clothes to second cowboy dating, men's formal wear let you experience the relaxing tea. This costume design derived from the promotional theme, that is difficult to be imitated, and more images, more vivid, it will certainly hit with consumers.
Before the cooperative, ",The upper air temperature is very low;I have never heard of Steve & Barry, I know people do not understand it," Parker said, "I have misgivings about.
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