Haining leather door in the north of the city, there is a world-renowned giant fur billboard company. Leather dealers are well aware, this billboard has been set Haining China Leather City, the highest priced ads - G-star 300,000 yuan in rent.
This is where advertising professionals market, it's every move has become China's leather industry benchmark. In the face of this industry could lead to the transfer of shrinking external demand, declining domestic demand, the purchasing power of the "economic flu", Haining Leather "innovation" to strengthen the resistance, boosting market confidence in the industry as a whole.
Fashion deep to find the domestic market the "smile curve"
November each year, was originally a tannery industry sales season, but in November of 2008, the global leather industry has ushered in an unprecedented "off-season." Sudden changes in the international leather market, substantially reduced orders, the United States diving leather raw material prices, the domestic leather manufacturers by surprise, the majority of enterprises have chosen leather contraction and wait and see, many companies were forced to drastically cut or even stop production.
The face of financial crisis, the city of Haining leather Slogans from "G-star buy leather to Haining," "leather fashion from Haining tide," updates a "trend, I think I see the world." Leather Co., Ltd. Haining city law office said that this is the Haining Leather concluding stages of development. From the sale of "cheap" to cheap "fashion goods", from the Yangtze River Delta region covers the central and western regions to the radiation from the leading leather fashion trend in China to the world, Haining City, the real leather in the world.
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