As HOPERISE is located in Xiamen, the first living museum operating area lacoste of 2,000 square meters. Zhang Rui table according to the idea of living museum where the display is not only clothes, there will be a cafe, lounge bar and so on, "This is more like a club or clubs regularly hold various parties, Ariel Sharon, the popular elements of international financial into the brand culture. we have to do is to lead the consumer's fashion, casual lifestyle. "However, the launch less than a year HOPERISE, apparently in no hurry to rapid expansion. Jui-table revealed that, while the hands hold the hundreds of franchisees, but HOPERISE prefer steady development. In the channel outreach, HOPERISE create a "supplier + lacoste channel + consumer" on the upstream and downstream industry chain and terminal links of win-win situation, and strive in the industry and establish a new brand image of corporate strategy.
Although carbenes, the card Rui Shi and others as representatives of the fashion casual brand has established a corresponding position in the country, but in recent years, JACK & JONES, ZARA and other lacoste international brands inroads into China and occupy the high-end city, often one in the industry believe that the local brand positioning in the high-end market, will inevitably start with these international brands direct confrontation not only need emboldened, and requires the brand has a strong design capabilities and marketing capabilities.
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