In the best success with many designer's dream, but it has never been an Nike easy task, even in the international fashion industry, fame a young age are rare examples in the past. Similar kind of "lucky" Today is not by chance after another debut of its underlying causes worth studying.
First of all, a sound training system designers are increasingly demonstrating an irreplaceable advantages, for the dream of becoming the designer's students who entered the St. Martin's school is no longer so unattainable dream of heaven. If you have the honor to become one of the best who are just one step away from success; Second, the mature industrial environment for the design provides more opportunities for talented people, as long as the design has enough talent and strength, even the "poor students", but also the chance to get professional recognition to gain some of the consortia funded and smooth the road to success; again, trends in the international market led to the rejuvenation of the brand's top market position changes, on the one hand the old brands have turned to the design of a younger age, in order to has provided some opportunities for young designers the other hand, the market acceptance of new brands are also higher year by year, making cutting-edge designers to have a broader living space. More importantly, the West, though they have the world's top fashion publishing platform, but an increasing number of publishing platform designers to China opened the door.
In general, the design of cutting-edge power usually exists in two ways. One Nike is for business or brand as a fashion designer, market-oriented designers, the design of popular rather than a real sense of fashion, such as our well-known brand ZARA, MNG is employing young designer team, wave almost swept the globe, but we are very difficult to look at the designer's name called out.
The other is to build their own brand or studio. Looking at the international, in Nike general, a designer developing the route should be: do the famous fashion designer assistant --- to enter the big brands to designer brands to build their own studio --- --- to build their own brand. Grow into a designer's need for a long process of growth.
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