In 2001 50 million to establish Phil costumes, the Xiang Zhang is only one Primp international brand OEM's underwear factory "contractors", and in fact, so far more than hundreds of thousands of factories in the Pearl River Delta. However, luck seemed to good underwear market, international markets, the water from the wind, relying on for others to do the wedding dress, Zhang's has a very nourishing.
The financial crisis is the root fuse, Phil clothing underwear products compelled "to switch to domestic sales of export, manufacturing, turn the brand." Thus, Zhang's from last year, started to do the retail channel network through the network brand goods songs Courier --- Facts have proved that his choice is right, just one year, the day turnover of several Primp hundred dollars from the initial rise in to 100,000 yuan.
OEM's meager profits from the crisis, the establishment of network branded goods
In the Triumph had a three-year purchase and sales experience in underwear, forced workplace "ceiling" of Zhang Xiang in 2001, chose to start doing is still the underwear of this line of work. "And a lot of entrepreneurs, like the shortage of funds is the biggest problem. I am familiar with the supplier to borrow money, from the lower threshold cut pieces hand-processing plant started." Hire only staff, found a venue for easy installation machines, Xiang Zhang of the factory up and running.
It is understood that the traditional Chinese brand underwear business in general take the super-line, lingerie products are usually there were about 10 times the fare increase, but even so, the annual net profit of Primp enterprises is only about 10%. The profits of the brand underwear like this, Zhang's dilemma can imagine the profits of the original.
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