This is also the achievements of the international brand ZARA, MOGO's rapid rise. Said they do not rely on their own design and R & D, but by a collection of models of professional buyers everywhere, direct buy the The North Face used. Of their personality too much, in fact it is no personality.
Grilled board makes a lot of ladies into the embarrassment of identical individual years, which increased the influence of women's brand to establish the difficulty of artificially extending the time they were known to consumers. Because the consumer must be a similar style of the brand where screened to find the real gold.
Women's community has been exploring the question is: why the Chinese The North Face Women do not have a big brand, if only at the national level so that sisters can be convinced?
According to statistics, women's realization of the annual sales income over 100 billion, of which more than 400 million yuan of sales income is not more than 10 women's brands. The voice of the industry one after another: The Chinese Women's need for leaders in the industry. Because women are fashionable, but fashion is a need for guidance. Women need to have the personality to express the same time, do not want to be considered out of date, such a contradiction determines the woman over a certain period will be converging on one or several fashion. Thus, women also need a "leader."
However, "Women do big brand" This view has also been a part of those who strongly refuted that "should be corrected in the women's industry, a one-sided propaganda 'bigger and stronger'" because "small-batch, multi-variety, fast change," is the Women's industry-specific laws.
Further, a vast territory of China, customs vary, the acceptance of international fashion there are also differences in the speed and extent, according to a specific consumer group goals orientation services, but also the need to maintain a moderate scale, in order to balance production and sales; Secondly, women's consumption of who diversification, The North Face multi-level, regional, and dominated by the emotion brought about by arbitrary decision of the women's products, variability, short-cycle characteristics, also determine women's special nature of big business should not be blindly.
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