You can say that I am a bit cynical, but I do think this idea is completely nonsense. The pricing power to the consumers? Rely on their goodwill rather than their willingness to buy? In this economic situation? I mean, like Alanis Morissette (Alanis Morissette) of "Underneath" the lyrics said, she would think of her jeans pricing for customers, it will not consider taking away their wallets equity prices and the global jeans market it?
When I (euphemistically) to my doubts, Reco de Laum, BBC director of marketing (Natalie Nordblom) said: "We know that this is a gamble, but we really think that people will take seriously the . "She paused, and then his voice slightly and some trance came to celebrate the taste of victory - that sound as good as I thought of the irony of people dreamer hippie style. "We bet on the!" She cried out loud.
As of the end of the auction so far, Reco company received a total of 2,300 consumers from around the world were bidding. Highest bidder for 384 U.S. dollars, and most successful auction bid in the 100 U.S. dollars and 200 dollars, just in the target price range Reco (all quotes will be posted on the company's Web site, so successful BBC and unsuccessful bid will be able to bid on their own at a glance). Taking into account the company's Web site provides information on competitor's prices, this result is not surprising.
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